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Chocolate Packaging & Launch

A premium chocolate packaging concept paired with coordinated launch creatives, rich product imagery and a cohesive visual direction for a fictional food brand.

Premium dark chocolate advertisement with gold packaging, almonds, cocoa beans, and warm lightingDark chocolate campaign poster featuring a chocolate bar, cocoa beans, and a cozy family breakfast scene.

PROJECT OVERVIEW Self-initiated packaging and advertising concept , a fictional chocolate brand. CREATIVE DIRECTION Cocoa browns, warm cream tones, tactile textures and restrained typography create a refined food identity. DELIVERABLES • Front-of-pack concept • Packaging mockup • Product launch poster • Social carousel OBJECTIVE Show packaging and campaign design working together across physical and digital touchpoints. PROJECT TYPE Fictional concept project. Verify food packaging details and claims before production.