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NOIRÉ — Luxury Fragrance Campaign

A luxury fragrance campaign concept using dramatic lighting, elegant typography and cinematic product styling for a fictional perfume brand.

Rose-pink perfume campaign poster featuring a glass fragrance bottle, rose petals, raspberries, and sparkling water splashes.

PROJECT OVERVIEW Self-initiated concept for NOIRÉ, a fictional fragrance brand. CREATIVE DIRECTION Deep black tones, restrained metallic accents, directional lighting and negative space create a dramatic editorial mood. DELIVERABLES • Fragrance hero poster • Close-up product creative • Alternate campaign Story • Packaging or retail mockup OBJECTIVE Demonstrate premium product art direction across advertising and brand applications. PROJECT TYPE Fictional concept project; not a real client.